General Motors – Automotive Driving and Engagement Programs

Client

General Motors

Industries
  • Automotive
Services
  • Events Driving, Strategy/Creative, Training/Product Testing
Client

General Motors

Industries
  • Automotive
Services
  • Events Driving, Strategy/Creative, Training/Product Testing

Overview

Our long relationship with General Motors extends across every brand (Chevrolet, GMC, Buick, Cadillac) including corporate, retail and Fleet and Commercial groups. GM Direct is Fleet and Commercial and Sales Operations consisting of Dealer Training, Dealer Announcement Shows and Corporate Events.

EventLink works directly not only with OEMs and brands but also with key agency partners like promotions agency Jack Morton and local retail-focused Agency 720. For Jack Morton, we activate national and regional sponsorships through driving events, hospitality, motorsports, vehicle displays, training and sweepstakes. In addition to the various driving events EventLink conducts for GM, we are also the primary supplier for high-performance driving activities across the entire company.

A few examples of our very extensive work for GM are:

Chevrolet “Find New Roads”: a multiyear driving tour that showcases the newest products in the Chevy portfolio

Cadillac V-Series Performance Lab: a performance-focused tour that visited multiple racetracks in key markets

Cadillac Lyriq Training Tour: execution of training for 2,600 retail sales ambassadors across five markets on the latest in Cadillac EV technology

GMC Hummer EV Training: a dealer-focused training tour that introduced the exciting new Hummer EV to retailers

GM Fleet & Commercial Show: an annual event that invites key F&C prospects to learn about and drive GM cars and trucks as they plan their new year’s vehicle fleets

Chevy Truck Farm Show Off-Road Tour: Ride and Drive demonstration of Chevrolet truck capabilities at select farm shows across the U.S.

SEMA Show: a GM showcase of high-performance vehicles with professional drivers behind the wheel providing “hot laps” to consumers

GM Electric Avenue: a showcase of the latest General Motors EV technology in Las Vegas at the various GM dealer announcement shows, providing retailers with an opportunity to experience and learn about the emerging market

GMC Heavy Duty Truck Training Tour: a multifaceted national training tour that visited 500 GM dealerships, introducing the features, benefits, and capabilities of the newest GM heavy-duty Sierra pickup truck