BMW – Automotive Performance Driving Tours and Fixed Facility Operations

We are extremely proud of our very long relationship with BMW. For this client, we oversee and operate a variety of critical product and brand engagement efforts that range from 24/7 fixed facility operations to driving tours and other related consumer interactions.

EventLink has been the exclusive management operator for 20+ years at the BMW fixed facilities in South Carolina and California, supporting a full roster of driving and riding programs and motorcycle courses for retail and corporate customers. We are the exclusive provider of performance driving experiences and logistical activities for the BMW Ultimate Driving Experience, M Track Days, Indianapolis Motor Speedway mobile program and dealer programs.

We work with agency partners Octagon on national corporate programs and Genesco for regional events and training. In total, our team has initiated and managed over 1.5 million direct product drives over the course of our history with BMW.

Performance Centers: two locations, 15,000 paid customers annually

Ultimate Driving Experience: average of 8-10 key markets annually, 30,000+ consumers annually

M-Track Days: performance-focused tour that features on-track driving activities showcasing the performance dynamics of BMW vehicles

Indianapolis Motor Speedway Mobile Program: annual drive experience at the world-famous IMS venue

Other: product training, CES Product Showcase, motorcycle tours, product and brand experience, BMW World’s Longest Drift